To give a boost to its campaign ahead of assembly election, the Aam Aadmi Party has come up with a song which is being played at all the rallies and meetings addressed by party chief Arvind Kejriwal and other leaders.
The party has also started a campaign drive in Metro, with a focus on "wooing the middle class" with issues related to women's security.
The song titled "Panch Saal Kejriwal" has been composed by noted music composer and party sympathiser Vishal Dadlani.
Party sources said, from next week onwards, AAP volunteers will also undertake flash mobs across the national capital.
"The song is being well received by people and helps in setting the tempo. It is usually played when Kejriwal enters a rally and before he addresses people.
Political parties often come up with musical tracks ahead of election for better campaining. Before the Lok Sabha election, the BJP came up with a title track 'Acche din aane wale hain', which helped the party in campaigning.
In 2007, the Shivsena also came up with a title track, which was being played across all its shakas and rallies, just before the crucial Brihanmumbai Municipal Corporation and Thane Municipal Corporation elections. The song helped boost the party campaign.
After advertisments on bus stops, bill boards AAP has also resorted to advertising campaign in the Metro, mostly focussing on Blue and Yellow Lines, highlighting the issues of women security. With the campaigning in Metro, the party also wants to attract the middle class it lost after Kejriwal quit.
"We have purposely chosen Metro Blue and Yellow Lines because as per the DMRC survey these routes have highest number of passenger density. To save cost, we have put up advertisments on only one side.
"Since we are highlighting the issue of women security, we have advertisments in the first and last coaches of the Metro, used by women," said a party volunteer involved in the campaign.
The volunteer said that the campaign is in line with the radio advertisments carried out by the party, which are mostly related to the issues like problem of youth, women security and bijli-paani, raised during the Delhi Dialogue.
