The ABP News Network today launched 'ABP Asmita', a 24-hour Gujarati news channel and its website 'abpasmita.In'.
The media company said it would be its third regional news channel after ABP Ananda (Bengali) and ABP Majha (Marathi).
The channel would be competing with five major regional satellite news channels currently aired in Gujarat.
ABP News Network CEO Ashok Venkatramani said the channel also looks to cater to Gujaratis living in various parts of the world.
"We have planned to make the channel available in UK, US, Canada and North Africa," he said.
Group Editor of ABP News Network Shazi Zaman said the channel will focus mainly on local news. "We do not want to be seen as a national channel in Gujarati language. We want to be a real Gujarati channel with focus on local news," said Zaman.
