Bollywood star John Abraham, who is the brand ambassador of Arunachal Tourism, today discussed steps to popularise state's tourism in the national and international circuits with Governor P B Acharya at Raj Bhavan here.
Sharing his vast experience in the state since 1965 with Abraham, the Governor advised him to take Arunachal Tourism to the countrymen and the world at large.
"It is one of the most beautiful regions with pristine environment and wonderful people," the Governor said, a Raj Bhawan communique informed.
The Governor suggested that while respecting the tribal sentiments and tradition, the homestays must be promoted in right approach and at reasonable cost.
Referring to Saudi Arabia, which is rich in the world because of petroleum, Acharya said Arunachal Pradesh can be the richest state of the country due to hydropower reserve.
He urged Abraham to highlight the other potentials of the state as the brand ambassador.
The Governor said that even a working knowledge of local dialects would bring the hearts together.
"Our universities should open a department or a chair for the 'NAMASTE' (Nagaland-Arunachal Pradesh-Manipur- Meghalaya-Mizoram-Assam-Sikkim-Tripura-East) NE region dialects for emotional integration," Acharya said.
Jayabalan, Abraham's partner of Northeast United Football Club and his manager were also present on the occasion, the communique added.
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