PC maker Acer has roped in Bollywood actress Anushka Sharma as its brand ambassador.
She will feature in upcoming campaigns -- both offline and online -- for the brand and will endorse Acer's gamut of products ranging from laptops, desktops, ultrabooks and convertible laptops, Acer said in a statement.
The new campaign featuring Sharma will be broadcast across media, it added.
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"We are delighted to announce one of the leading youth icons, Anushka Sharma, as our brand ambassador. Anushka's love for gadgets and her quest for pushing the limits to be the best seamlessly fit the brand persona," Acer India Senior Director and Consumer Business Head Chandrahas Panigrahi said.
Acer believes that it will be a great association and would help enhance the brand's distinctiveness, he added.
According to research firm Gartner, Acer is the fourth-largest player in the Indian PC market with 12.2 per cent share as of March 2016.
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