Shroff, who met Health minister Ashwini Choubey has agreed to lead the campaign against killing of girl child through the state government's scheme 'Bitiya Bacho Andolan' (save the girl child movement) launched in May last year.
Shroff promised to create awareness among people to fight the social menace, Choubey said.
The minister said the actor who met him yesterday shared his concern against the social malady and readily accepted the request to be a part of the programme.
Taking a cue from Aamir Khan's serial 'Satyamev Jayate', the Bihar government had launched the 'Bitiya Bachao Andolan'.
Choubey said involvement of a popular figure like Jackie Shroff would popularise the scheme.
The minister said killing of girl child was a crime and should be stopped immediately.
He said while people were worshipping Goddess Durga, the girl child in many cases was being killed in the mother's womb.
