Germany-based Addinol Lube Oil today launched its India operations and said it plans to set up six to eight zonal offices to support its channel partners.
Addinol has dealers in Karnataka, Maharashtra and Kerala and it would expand presence to other regions of the country, company top executives said.
Addinol Lube Oil GmbH develops and produces "innovative" lubricants of the highest requirement in the automotive and industrial sectors, the company said.
"The company is currently engaged in developing the right strategy in the Indian market," Georg Wildegger, Managing Director, Addinol GmbH, said.
Addinol "is new in India and just placed" within the premium segment and would like to get a share of 20-25 per cent, he said in a release.
"Our customers will find the high performance lubricants with affordable price and value for money," Addinol Lube Oil India Managing Director Alexy George said.
The company's products are directly imported and do not do any local blending, the release said.
Addinol, which develops and produces more than 800 high performance lubricants of new generation, has over 90 international partners that retail its high-performance lubricants worldwide, it said.
