Singer Adele has reportedly walked away from 12 million pounds deal with L'Oreal to be the face of the brand.
The 25-year-old 'Someone Like You' hitmaker, who was negotiating with the company, could have joined Cheryl Cole, Claudia Schiffer, Jennifer Lopez and Beyonce and newly signed model Lara Stone, reported Daily mirror.
"L'Oreal was in negotiations for the deal with Adele and it looked to be happening - but she just changed her mind on it," a source said.
"L'Oreal is astonished that she turned down such a huge amount," the source added.
Adele had earlier expressed her reluctance to be associated with any brand.
"I don't want my name anywhere near another brand. I don't wanna be tainted or haunted. I think it's shameful when you sell out," Adele had said at the time.
