Dibakar Banerjee has revealed Aditya Chopra, whose Yash Raj Films is presenting the filmmaker's production "Titli", gave the tagline for the movie's poster.
The film's first look, which released today, features the tagline, "har Family Family nahi hoti" and Dibakar said he found the phrase "befitting" for the poster.
"We were all struggling to find a befitting tagline for the poster. But nothing good was coming out. I was feeling a bit stuck when Adi very casually came up with this line and I realised that he just gave me the tagline. It came out very naturally from him," Dibakar said in a statement.
"Titli", directed by debutant Kanu Behl, follows a tale of a dysfunctional family from Delhi and is about a man's struggle to escape his oppressive environment.
Praising Aditya's creative sensibilities, Dibakar further said, "This (tagline) came from a man who has a deep, gut level understanding of the Indian audience.
"Moreover, I felt that this tag line translated in any language anywhere in the world. Any person who has a family and has understood the pain and the pleasure of the complex dynamics of a family will get this."
"Titli" made its world premiere in the Un Certain Regard section of Cannes International Film Festival last year.
The movie, starring newcomers Shashank Arora and Shivani Raghuvanshi, actors Amit Sial, Ranvir Shorey and Lalit Behl, will release on October 30.
