Country's largest taxi aggregator Ola, which recently launched a riding offer at as low as Rs 6/km, today introduced luxury service Ola Lux in the city, under which a rider can choose from a slew of luxe cars.
The company said under the new scheme, a passenger can book a Jaguar, Merc, Audi, BMW, Fortuner, Honda Accord for a minimum fare of Rs 200 and charged at Rs 19/km. A ride time charge of Rs 2/min is also applicable, it said.
The new chic category is available across south Mumbai to begin with, and would be introduced to other parts of the city soon, Ola Chief Marketing Officer Raghuvesh Sarup said.
"With a growing number of young executives, entrepreneurs and professionals, the need for on-demand luxury sedans is growing tremendously in cities," Sarup said, citing the reason for introducing the service.
Founded in January 2011, Ola offers its services across 102 cities and has over 3,50,000 cabs and 1,00,000 autos and taxis under its platform. Its services include Ola Shuttle and Ola Share for daily commute and ride-sharing, respectively.
The Lux icon appears on the Ola app when the customer is
in Bangalore. Features like driver details being displayed upfront, SOS buttons, Auto-Connect Wifi, live tracking and seamless payment using Ola Money will continue to be available on Ola Lux.
'Auto-Connect Wi-Fi', available on Ola Lux, is a proprietary experience from the company's 'Innovation Labs' and allow users to automatically connect to Wi-Fi in an Ola cab without having to enter credentials every single time.
Also available on Ola Prime, this feature provides users with a one-time authentication on their phones, to use Ola Wi-Fi on their devices without having to key in login credentials and passwords in subsequent rides. It helps users to stay connected with Ola's secure network whenever they take a ride. Ola's auto-connect Wi-Fi has seen tremendous response and acceptance amongst its Prime customers; Ola plans to make it available across all its other categories including Micro, Mini and Auto-rickshaws available on the Ola app.
About Ola
Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India's most popular mobile app for transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfilment. Ola is committed to its mission of building mobility for a billion people. Using the Ola mobile app, users across 102 cities can book from over 450,000 cabs and 1,00,000 auto-rickshaws and taxis. Ola has also introduced a range of shared mobility services on its platform like Ola Shuttle and Ola Share for commute and ride-sharing respectively. The app is available on Windows, Android and iOS platforms. In early 2015, Ola acquired TaxiForSure, India's second largest cab aggregator, which continues to operate as an independent brand.
Please visit http://www.Olacabs.Com for more information.
Media contact:
Soumitra Chand
Soumitra.Chand@olacabs.Com
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