Eyeing an ambitious sales turnover of Rs 500 crore in five years, Kerala-based Aizar Group of companies, which manufacturers PVC pipes, has undertaken a re-branding exercise.
The company's objective is to attain an annual sales turnover of Rs 500 crore within five years, its CEO Abdul Jabbar told reporters here.
Despite a sluggish market, the company achieved 24 per cent increase in sales in 2013-14 as compared to the previous year.
This fiscal, the company is targetting Rs 90 crore and has already achieved Rs 27 crore till August, Jabbar said.
Known earlier as APlus Premeir, the group started its journey in 2004, with a single plant and machinery with a manufacturing capacity of 110 kg of PVC pipes per hour.
In the last four years, there has been a considerable increase in sales and market share and is emerging to be one of the top-most selling brands of PVC products available in the state, he said.
The company, which presently manufactures and trades PVC pipes of 20 mm to 315 mm, Rain Gutters, all fittings of pipes, Garden and suction hoses, provides direct employment to over 225 persons, the company's CFO P K Abdul Kareem said.
