"We welcome the holding of 4-day-long Bhaderwah Tourism festival, from June 25 to June 28 as it coincides with the commencement of the annual Amarnath Yatra", AJHLA Chairman Inderjeet Khajuria said at a press conference here today.
The association has appealed to the state government to widely publicise this festival, giving details of the events in order to attract people from other states, he said.
The official machinery should also motivate Vaishno Devi and Amarnath pilgrims to visit Bhaderwah to witness the events and get acquainted with the culture, art, cuisine and way of life of the people in Bhaderwah and adjoining hilly areas in the Chenab Valley, he said.
The illustrations of beautiful spots of Bhaderwah will also be displayed in the reception lounges of their hotels, to catch the imagination of the visitors, he said.
AJHALA also demanded that the state Tourism department should develop and promote annual Kailash Yatra in Bhaderwah.
"For this a separate Kalish Yatra board is set up on the patron of Shiv Khori development board", he said.
