Online home furniture brand Urban Ladder has appointed Ajit Joshi as its President and Chief Operating Officer.
Joshi was previously the CEO and MD of Croma - A Tata Enterprise.
He also led operations and institutional sales business for Shoppers Stop as Vice President (Operations).
Over the past five years, Urban Ladder has built a strong product brand online, a company release said.
The brand will scale its retail presence across the city and other cities to become the largest furniture brand in India by March 2018, it added.
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