AltBalaji, the digital platform of Balalji Telefilms, today said it has tied-up with mobile wallet major MobiKwik for payment wallet integration.
AltBalaji, the subscription based digital entertainment platform will be commercially available from mid-April and will offer 250 hours of original content, it said in a statement.
"With a vision to create a better consumer experience, the partnership with MobiKwik will facilitate frictionless connection between our subscribers and AltBalaji. This payment option will allow our consumers to subscribe to our original and exclusive content with ease," Alt Digital Media Entertainment CEO Nachiket Pantvaidya said.
Commenting on the partnership, MobiKwik Business Head Bikram Bir Singh said, "This association is in line with our endeavour to make MobiKwik payments ubiquitous.
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