FMCG company Amway India Enterprises today announced launching of summer colour of cosmetics in Bihar.
The summer colours comprises six shades lip colour, four shades of nail colours and a range of lip Gloss, Diptarag Bhattarcharjee, Vice President-East of the company, told reporters here.
Replete in the goodness of Jojoba oil, Vitamin-E, Almond oil, the warm, vibrant and trendy tones of summer collection under Attitude brand would catch the fancy of the young women, he said.
Priced at Rs 295, the vibrant Attitude summer collection of lip colours will be available in six attractive hues of Berry Rose, Gorgeous Wine, Peach Fantasy, red Kids, Metallic Bronze and Truly Fuchsia, he said.
The four new Attitude nail colours are Rave Peach, Bitten Berry, Hot Fuchia and Mystic Silver, Bhattarcharjee accompanied by Area Manager, Bihar and Jharkhand, Alok Deep said.
The nail paint is priced at Rs 199, he said.
Sarbani Bhattacharya of Amway India said that beauty market is not only growing in metros but also in tier two and three cities.
They said that Bihar is a major market for the company as it contributes about 17 per cent of the sale of its products in the country.
Diptarag Bhattarcharjee said that the company revenue collection was Rs 52 crore in Bihar in 2013.
Amway Corporation is the world's largest direct selling FMCG company with global turnover of USD 11.8 billion.
