Animation production house Toonz has partnered with Cartoon Network and Bollywood director Rakesh Roshan's Film Kraft Productions to produce four animated movies based on the Hindi blockbuster superhero 'Krrish'.
Roshan's 'Koi... Mil Gaya' and 'Krrish' went on to become the first superhero films of Hindi film industry. The series will soon have a third film 'Krrish 3', starring Hrithik Roshan again.
"The animated 'Krrish' franchise are fun films that are guaranteed to be a visual treat with mass appeal. We are thrilled about partnering with the legendary Rakesh Roshan and Cartoon Network," Toonz Animation India Chief Executive P Jayakumar said after announcing the pact.
The animated movie follows the childhood adventure of Krishna, who discovers that he can help people and save the world with the special powers bestowed upon him.
Under the agreement, a series of four movies will be created in the next 24 months, the first of which, titled 'Kid Krrish', will be air on Cartoon Network on July 14, Jaykumar said.
"The Krrish franchise has been very well received by kids across the country and we are certain that they will be enthralled and excited to watch this adaptation of their superhero on Cartoon Network," Turner International India Managing Director for South Asia Siddharth Jain said.
Launched in 1995, Turner Broadcasting System, Inc's Cartoon Network is a leading kids' entertainment channel in India, and claims to have over 33 million viewers across the country.
"Since 'Krrish 3' will be ready for release this Diwali, I wanted to revive the memory of 'Krrish' with children and the newer generation who may have not seen 'Koi Mil Gaya' or 'Krrish'. I am happy to have collaborated with Turner and Toonz Animation," Roshan said.
The new movie stars Hrithik, Priyanka Chopra, Kangna Ranaut and Vivek Oberoi in lead roles.
