Newly revamped and PPP-based public distribution scheme Annapurna Bhandar, which was initiated by Chief Minister Vasundhara Raje, will soon be remodeled with a new brand 'Sabse Achcha Sabse Sasta' in Rajasthan.
A special drive would also be launched to motivate more fair-price shop dealers to join the scheme.
Reviewing the scheme at her residence today, the chief minister said this was a unique PDS scheme in the country in under which common people were getting essential consumer products at reasonable prices through the public-private- partnership shops.
She suggested strengthening the scheme by making it more consumer friendly.
Raje suggested Future Group, the private partner of scheme, to set up a helpline for the dealers of fair price shops, so that the issues pertaining to the scheme could be resolved in time.
She further asked for price restructuring of some consumer products.
Principal Secretary Food and Civil Supplies Subodh Agarwal and other officers were present in the meeting, a release said.
