Designers Anupama Dayal and Masaba Gupta opened the Wills Lifestyle India Fashion Week (WIFW) Spring/Summer 2014 today with their youth-centric collections.
Anupama revisited the old-world charm with her 'Gulabi' collection and beautifully presented the forgotten hand printing and needle craft techniques of India while Masaba's untitled collection celebrated the free-spirited woman.
With Bollywood star Alia Bhatt turning the showstopper for Masaba and cricketer Irfan Pathan cheering for both the designers at the front raw, the inaugural day of the fashion week started with a bang.
"Honestly, nothing inspired me for this collection. People keep asking me about the inspiration but I feel certain weightlessness in this collection. I have just embraced my younger side and had fun with the collection. It's everything that the brand stands for colour, print and everything," Masaba said about her collection.
The young designer, who is known for her quirky motifs, used three prints predominantly this time-- Chandragupt, machine and checkered dots.
"It has the house of Masaba print. Every dress has a stamp on it which is my brand's stamp. This is just an alert to people who are copying my designs. There were two other prints - machine print, which was just the first machine to prepare sequins. The another one is checkered dot print," she added.
Alia dazzled the ramp in a beige and black dress with pink high heels. Alia said she and Masaba have a long association.
"It was very emotional and special for me to be here. I have been wearing Masaba since I was a child. I call her Mass. We have grown up doing all the craziest things and today walking for her was kind of a big deal. As she said the collection is fun, quirky and edgy and that is what I like," she said.
Anupama presented a subtle spring-summer collection which had chanderi sarees, palazzo trousers, long and short dresses and skirts.
"My collection was the story of a young girl with her unending dreams of travelling the world. But, she realizes at the end that her world in inside her and she is celebrating that moment of happiness," Anupama said.
