Shares of gift and greeting cards major Archies today zoomed over 12 per cent after the company said it has revamped its e-commerce platform to attract customers.
Following this, shares of Archies jumped 12.17 per cent to settle at Rs 29.95 on the BSE. In intra-day session, it surged 16.1 per cent to Rs 31 -- its 52-week high.
At the NSE, the company's stock rallied 10.84 per cent to end at Rs 29.65.
On the volume front, 11.23 lakh shares of the company were traded at the NSE, while over 42 lakh shares changed hands at the NSE during the day.
In a filing to the BSE, Archies today said it has revamped its e-commerce platform, "archiesonline.Com", recently, making it more user friendly and in line with the existing Indian ecommerce websites to attract customers.
Archies said it has appointed Deepak Thakkar as Non Executive Director, an expert in IT and E-commerce.
Apart from this, Archies has also tied up with various e-retailers who have vast presence in the virtual space like Flipkart, Snapdeal, E-India Store, Groupon India, Saffron Art, Gift A love.Com, Phoolwala.Com, My flower tree, Shopclues, Indian Gifts Portal, Fern N Petals & Bookaflower.Com.
