Arvind Sport Lifestyle Ltd today announced its strategic tie-up to bring in two global footwear brands - Cole Haan and Heatwave - in India.
"Cole Haan, an iconic American Designer and retailer of premium footwear and accessories, and Heatwave - a Singapore-based premium women's footwear brand will be launched in India by May 2016," Arvind Sport Lifestyle said in a statement.
It further said: "As a part of its business strategy, the brands will have stores across major Indian metros. The first Cole Haan store will be launched in Delhi by mid-May followed by stores in Bengaluru, Mumbai and Pune, while Heatwave will open its first few stores in Bengaluru, NCR and Mumbai."
The brands will be present only offline currently and it will soon reveal its plan for e-commerce, it added.
"Cole Haan and Heatwave are at the forefront of the footwear industry globally and this tie-up will help us establish the lifestyle positioning. We're excited to help drive the expansion of these brands into India thus resulting in the growth of our footwear business," Arvind Sport Lifestyle CEO Rajiv Mehta said.
The Cole Haan collection will range between Rs 7,000 and Rs 24,000 while Heatwave footwear will be priced at an affordable range betweenRs 2,000 to Rs 4,500.
