FMCG major Emami Ltd said the Advertising Standards Council of India (ASCI) has dismissed a complaint against one of its hair oil brands.
The affirmation of ASCI, a self-regulatory organisation (SRO) for advertising contents, on the soundness of the product comes in the wake of complaint received by it on the claims being made by the brand, which was dismissed by the regulatory body.
To substantiate its claims, Emami had submitted a detailed response along with reports of clinical trials done at a renowned international laboratory in US.
Emami also shared the studies conducted at IIT-Bombay to validate the product's qualities, the company said.
