The likes of megastar Amitabh Bachchan, cricketers Sunil Gavaskar and Rahul Dravid, veteran filmmaker Shyam Benegal, novelist Shobhaa De among other prominent public figures have chronicled the story of the 'little girl in polka dots' in a book now.
Titled "Amul's India" the book captures a selection of iconic wisecracks lampooning personalites as well as popular social and political events that have been part of the diary giant's running advertising campaign over the last four decades.
Be it a scam or a blockbuster film, the endearing moppet fleshed out in 1966 by cartoonist Eustace Fernandes as part of an ad campaign for Amul's butter brand, told the stories of India, using tongue-in-cheek humour with clever wordplay, one hoarding at a time.
At the launch of the book , Rahul daCunha, managing director and creative head of daCunha Communications, attributed the success of the book to Amul which has never interfered with the creatives of the advertisement campaign.
"With India's vast diversity most of our campaigns are specifically targeted to the regions it influences and impacts the most. So, the South has Rajnikanth and other actors, IPL team Chennai Super Kings and its politicos as the stars. Northern belt has flair of leaders like Lalu Prasad Yadav and Mayawati among others..." he said. MORE
