An average person forgets four key facts, chores or events every day, while trying to keep up with the demands of a hectic lifestyle, a new UK study has found.
On average, people forget things on 1,460 occasions every year, according to the research.
Researchers charted 50 of the most commonly forgotten things after polling 2,000 adults in the UK.
Keys are among the items people typically forget, while most do not remember why they went into a room.
People also leave home without a phone or wallet or forget to defrost meat.
Men are twice as likely to forget a partner's birthday or an anniversary and one in 20 men has missed a funeral by being absent-minded, the 'Daily Express' reported.
However, it is women who are most frustrated when they lose things.
One in four women admitted to lying if they forgot something big and think they will get into trouble for it.
"With longer working hours, financial fears and busier lifestyles, even those with the best memory can stumble when it comes to remembering simple things in a hectic day," a spokesman for Post-it sticky note pads, which commissioned the research, said.
