Television rating agency Broadcast Audience Research Council (BARC) has partnered French media research firm Mediametrie to integrate Indian TV audiences into the Eurodata TV Worldwide service.
"With this partnership, Eurodata TV will provide daily data (with a weekly reporting lag) to its customers about programming, content and programme audiences in India by target group -- producers, distributors, broadcasters, rights managers, sponsors," BARC India said in a statement.
Eurodata TV already covers more than 100 countries and 6,300 channels in five continents.
During the ongoing month, Eurodata TV Worldwide will integrate the television audiences of BARC India into its services, the statement said.
"Thanks to this agreement, Mediametrie will offer its international customers a more in-depth analysis of the Indian television market, which is one of the leading markets in the world," Eurodata TV Worldwide Executive Director Laurent Battais said.
"BARC will be able to benefit from our international sales force and offer the Indian market visibility in five continents," he added.
BARC India CEO Partho Dasgupta said, "There is a lot of demand for Indian audience data globally and this tie-up will satisfy that demand. We are very happy to partner with Eurodata TV as our reseller for the rest of world which will help us grow in reach and popularity.
