BCCI today announced FreeCharge, India's leading digital payments platform, as the on-ground official partner of VIVO Indian Premier League for a period of two years.
Speaking about the partnership, IPL chairman Rajeev Shukla said, "We are delighted to have FreeCharge on board. The new association reaffirms the growing value of VIVO Indian Premier League. We look forward to a successful partnership with FreeCharge over the next couple of years and hope that it blossoms into a mutually beneficial association for both the parties.
BCCI Secretary Anurag Thakur said, "On behalf of the BCCI, I welcome FreeCharge to the ever growing VIVO Indian Premier League's family. I also want to congratulate our team for building the base of this association and ensuring that the backend process to make this partnership a reality was smooth."
COO FreeCharge Govind Rajan said, "We are delighted to partner with India's favourite sports event VIVO IPL for next two years as official on ground partner. FreeCharge is an iconic brand amongst youth and so is VIVO IPL, making this an ideal partnership of two energetic brands. FreeCharge plans to launch a 360omarketing campaign across various platforms.
"As the Official Partner, FreeCharge's branding will be prominently visible on all major indoor and outdoor platforms of VIVO IPL. The energy and passion that cricket brings forth in its fans resonates with FreeCharge's core values and will enable FreeCharge to increase its brand recall among people of different age groups in 1000s of towns and cities across India.
