West Bengal tourism department will start a new outdoor campaign 'Experience Bengal', at the airports of Delhi, Mumbai and Kolkata to attract more tourists to the state.
"Our outdoor campaign is starting in the next few days from the airports of Kolkata, Mumbai and Delhi. This is just the beginning and more outdoor campaigns will be gradually launched," tourism department officials said.
Besides, television commercials will also be launched featuring state brand ambassador Shahrukh Khan.
The official said the commercial, whose shooting would soon take place in Kolkata, will showcase all the tourist spots of the state.
"SRK will feature only in the TVC. We will also have campaign in print media as well as FM channels," an official said.
