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BFMe.in and DTDC Retail Ltd Launches International Cosmetics in India in Collaboration With Lung Fung Group

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Press Trust of India GURUGRAM

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BFMe.in or Buy For Me India a part of BFMe International, Hong Kong has signed an exclusive MOU on Tuesday, the 9th of October with Lung Fung Group, Hong Kong to launch international cosmetic products online in India. The MOU was signed in an exclusive video linking ceremony organized at one of the premier retail stores of DTDC Retail Ltd (DRL) - BFMe.in's strategic partner in India during the occasion of launch of Lung Fung Mall in Hong Kong on 9th October.

(Photo: https://mma.prnewswire.com/media/766842/BFMe_DTDC_Lung_Fung.jpg )

The exclusive tie up will allow Lung Fung to extend its cross border distribution into India via the expertise of BFMe.in which already is an established player in cross-border e-commerce in India. The tie up will now help Indian consumers buy cosmetic products from international brands like Innisfree, The Goat Skincare, Loreal, NYX, Jack n Jill among others at an affordable price for which Lung Fung has exclusive retail distribution rights.

 

Further with its strategic partner DRL, a part of India's biggest express delivery network DTDC Express Ltd., which has an experience of more than 27 years and a network of over 10,000 delivery locations, BFMe.in will provide free and faster shipping, pan India deliveries and hassle free import for these international cosmetic products. It's JV with DRL allows it to offer pan India warehousing services for international sellers.

Personal care as a new category has been launched on http://www.bfme.in. BFMe.in would sell around 10,000 international cosmetic products under its exclusive licensing agreement with Lung Fung. To announce the launch, the website is offering a special 20% launch discount to customers. Customers can get any international product at 20% off by using the coupon code LF20. This tie up with BFMe.in and DRL will give Lung Fung a headstart in the already competitive personal care market in India.

About BFMe.in

BFMe International founded in the year 2015 by Mr.Bryan Kam, BFMe is the first cross border e-commerce platform operating three websites - BFMe.in for India, BFMe.com for China and BFMe.hk for Hong Kong. It is one of the fastest growing online portals for international sellers to sell directly to the Indian buyers. It's strategic partner, DTDC Retail Limited, part of DTDC Express Ltd, founded by Mr.Subhasish Chakraborty is one of the largest Indian courier delivery networks, headquartered in Bengaluru, Karnataka which currently handles 144 million shipments in a year. Mr.Suresh Bansal serves as the director of both BFMe India and DTDC and Mr.Aditya Gupta currently heads the operations of BFMe India.

About Lung Fung Group

Lung Fung was founded in the year 1992 as a pharmaceutical group. The group has rapidly and dynamically grown to become a professionally run organisation in Hong Kong. The core business of Lung Fung consists of retail distribution of beauty and health, personal and skincare products. The group comprises of 19 retail stores in Hong Kong. It has plans to aggressively to extend the business into the markets of Macau, Mainland China and India.

Source: BFMe.

Disclaimer: No Business Standard Journalist was involved in creation of this content

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First Published: Oct 10 2018 | 5:15 PM IST

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