Telecom major Bharti Airtel today announced a partnership with online entertainment firm ErosNow for its Wynk Movies mobile application.
"As smartphones penetrate deeper leading to a surge in the consumption of videos on mobile, Wynk Movies will further empower users to seamlessly access the best of video content on the move," Wynk CEO Kartik Sheth said in a statement.
ErosNow has already garnered over 19 million registered users worldwide. It is Eros International's on-demand Bollywood entertainment network accessible on nearly any Internet-connected screen.
"An important part of our strategy is to be platform-agnostic and we are delighted to tie up with Airtel," said Eros Digital CEO Rishika Lulla Singh.
Wynk Movies offer movies and other popular videos from a host of partners, including ErosNow.
With this partnership, users of Wynk Movies can access ErosNow's premium Bollywood content offering thousands of new and classic Bollywood movies, including exclusive online premieres like Tanu Weds Manu Returns, Shamitabh, Badlapur, Happy Ending and NH 10 even before their television premiere, the statement said.
ErosNow also offers a vast selection of audio and song videos, television content and ErosNow originals in the form of drama series with young and contemporary themes.
