Biopic on music maestro Ilayaraja to be made in digital p'form

: A biopic on music maestro Ilayaraja with the use of digital technology is all set to be made jointly with multi-digital brand "Arre" and "Mindshare".

"The digital first film will be a cinematic recreation of his unique and inspiring story. True to the nature of the medium, Arre is in the process of collaborating with domestic and international talent", a press release issued said today.

"I am looking forward to share my musical journey with all my fans and music lovers on Arre and Facebook", Ilayaraja was quoted as saying in the release.

On the collaboration, Arre founder B Saikumar said, "we at Arre are honoured and humbled to be working closely with the maestro, whose extensive work and influence know no bounds in geography or language".
 

"The maestro and this film will be the ultimate leveler, bringing together different sets of audiences, united in their common quest for music and love.We are pleased to partner with Facebook to ensure that we take this work to millions across India", he said.

Arre recently launched its music vertical, "Arre Earworm" and also moved into the Tamil market and this film will play across these new verticals apart from Arre and its platforms.

Mindshare, whose specialised content solutions arm Content+ is working with Arre to tell the story using its expertise and understanding of consumers.

"It is exciting to have Illayaraja connect with his fans, and for them to be able to see this unique film on the Facebook platform", Facebook India, Media Partnerships-Head, Saurabh Doshi said.

"Millions of people who are on Facebook will now be able to have the opportunity to get a glimpse into musical journey and his work through this video", he added.

Noting that a generation grew by listening to compositions of Ilaiyaraaja, Mindshare South Asia CEO Prasanth Kumar said a new generation was rediscovering his music via internet and new movies.

"Mindshare is working very closely with Arre in bringing together their expertise to give this unique musical journey the right kind of amplification", he said.