Mineral water brand Bisleri today said it will soon be available with regional language labels, with the first phase rolling out in Andhra Pradesh, Telangana, parts of Maharashtra and Uttar Pradesh.
The move aims to connect with local people in different markets and help them identify and relate to the brand in languages they understand, Bisleri said in a statement.
"India being a multilingual country, people prefer communication in their local language too," Bisleri International Director of Marketing Anjana Ghosh said.
The company will be launching labels in various local languages, including Hindi, Marathi, Gujarati, Punjabi, Tamil, Telugu, Malayalam, Kannada, Bengali, Oriya and Assamese across the country.
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