US-based home cleaning solutions and floor care major Bissell today announced its foray into the Indian market.
The company, which has appointed Trade Bazaar Hometech Ventures as the exclusive distributor in India, has launched a range of vacuum cleaners priced between Rs 1,590 to Rs 30,000.
"The Indian market presents a huge opportunity for Bissell as a company and is a key focus in our international business," Bissell International LLC Head Asia-Pacific Yusuf Hakim said in a statement.
He said the company had a test launch in the last five months on Amazon.In
Setting out ambitious targets, Hakim said: "In the next three years we look at being the No 2 brand in India in the vacuum and cleaning appliance segment by developing new products for the Indian market that make cleaning, easy and convenient."
Eureka Forbes is the leader in the Indian vacuum cleaning market.
Bissell products are exclusively distributed in India by Trade Bazaar Hometech Ventures. The range is available on various leading e-commerce platforms, including Amazon, Flipkart and Snapdeal.
"With no major innovation or new product development in the floor care segment in India, we feel that Bissell, being world number one with its world class technology and innovative products that are ideal for the Indian consumer, will make a mark in the vacuum and home cleaning category in India," Trade Bazaar Hometech Ventures Managing Partner Manav Tandon said.
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