In an attempt to strike a chord with female voters ahead of the April-May general elections, the women wing of Jharkhand BJP has launched 'Mehendi Lagao' (apply henna) campaign in the pilgrim town Deoghar.
"We have launched a door-to-door campaign and apply mehendi (henna) in the form of lotus, the party symbol, on the palms of women voters since last week to garner support for the Prime Ministerial candidate Narendra Modi," Mahila Morcha President Usha Pandey told PTI today.
Slamming the Manmohan Singh-led UPA II for its "failure on all fronts," Pandey said, "It has flunked on all fronts - from curbing price rise, to providing security to women."
Pandey also criticised the coalition government in Jharkhand headed by Chief Minister Hemant Soren for rise in cases of rape and violence against women in the state.
She referred to an incident of a woman in Ranchi allegedly beating a man to death "for raping her five-year old daughter on Sunday."
Due to the lackadaisical attitude of the state administration, the woman had no option but to take the law in her own hands as police failed to protect them, she said.
"We want a Prime Minister who can deliver and whose voice can be heard," she said, claiming that Modi could be the only choice in the next election.
Pandey said the 'mehendi campaign' would continue across the state under the supervision of the respective district committees.
The state committee had appointed an in-charge for each district of the state who would ensure that the leaders from district to panchayat committees must explain to every woman in their respective areas why they should vote for Modi, Pandey said.
