Bharatiya Janata Yuva Morcha (BJYM) Mumbai president Mohit Kamboj Thursday said he has changed his surname to "Bharatiya".
The BJP youth wing leader told reporters his "Proud Bharatiya" Foundation has been set up with an aim to work towards unity amongst people by encouraging them to be identified by their Indianness or Bharatiyata first.
"I want to be the first example of what the campaign wants to achieve. I have changed my surname to Bharatiya and this will be my identity henceforth," he said.
He said the name change has been effected in the official gazette as well.
The BJYM leader, who is also national president of Indian Bullion and Jewellery Association, said his foundation's objective is to unite people under a common national identity of Bharatiyata, shedding all identities of caste, culture, region, religion and language.
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