Australian domestic T20 cricket tournament, the Big Bash League (BBL) Tuesday signed a three-year partnership with Indian multinational company Balkrishna Industries Ltd (BKT).
The partnership was announced at Melbourne Cricket Ground in presence of iconic former Australia captain Ricky Ponting, BKT Joint Managing Director Rajiv Poddar, Cricket Australia Head of BBL Kim McConnie and Hari Parsad, India's Acting Counsel General in Melbourne.
"We are very excited to welcome BKT as a partner of the KFC Big Bash League as we draw closer to the highly anticipated BBL eighth season," said McConnie.
"BKT's decision to come on board as a supplier of the BBL shows the growing appeal of the competition not just in Australia but overseas as well, and also demonstrates the value partners see in being associated with Australia's most exciting sporting league."
BKT Industries Joint MD Poddar added: "I am really glad about this partnership because cricket has been my great passion ever. Being able to support it makes us proud.
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