Country singer Blake Shelton is learning to pay no mind to critics online.
The 39-year-old singer is very active on Twitter, and in the past, he found it necessary to defend himself on the micro-blogging platform against rumours and other forms of negativity.
However, going in the defence no longer interests him, as he is more committed to keeping his Twitter page filled with positivity.
"The last couple of years, year and a half, I kinda had to dial it back a little bit," he said during a radio interview.
"At first it was fun for me to get on there - I don't know that anybody has as many haters out there as I do, at least in the country music world - I think that's what was fun about Twitter for me, to get down there and be like 'oh, really,' and just fire back at 'em.
"Next thing I know, that became a popular thing for people to look at on my Twitter page, just me firing back at the booger-eaters out there. After a while ... I just decided, man, I can't get worked up over this stuff anymore.
