Sweden-based air purifier firm Blueair plans to triple its retail network in the next six months as it aims to make India one of its top three markets globally in five years.
"We are looking at tripling our retail network in the next six months. For the first few years our focus will be on metro cities and later we will look at expanding dealership network across the country. India is a big future market for us and we expect it to be Blueair's top three markets globally in five years time," Blueair Business Head in India, Vijay Kannan told PTI.
Blueair's top three global markets are China, the US and Europe.
The company, which is targeting the upper middle class and expats in India, sells its premium air purifiers through 45 dealers in the metro cities such as Delhi, Mumbai, Bengaluru and Tier-II places such as Pune, Chandigarh and Ahmedabad.
Blueair today launched an air monitoring device priced at Rs 20,000 and an air purification device Blueair Sense+ priced at Rs 45,000. Both these devices can be used via smartphones.
According to reports, the total market size of air purifiers in India is 60,000 to 70,000 units and Blueair has a market share of 70 per cent in the premium air purifiers segment, Kannan claimed.
Blueair is selling air purifiers ranging between Rs 45,000 to Rs 1.5 lakh.
At present, Blueair is importing its products from Sweden. It has a total of three manufacturing plants in Sweden, China and the US.
