Marketing automation startup Blueshift today said it has raised USD 8 million in a round of funding led by Storm Ventures.
Existing investor Nexus Venture Partners also participated in the infusion, the company said.
"Storm Ventures has previously backed many of the leading companies in marketing technology and SaaS (software as a service), and we are thrilled with confidence they have placed in us as we enter our next phase of growth," said Vijay Chittoor, co-founder and Chief Executive of the San Francisco-based startup.
Blueshift allows marketers to tailor their messages according to the preferences of their customers, who are inundated with marketing mails, based on shoppers' interests, purchase patterns and browsing behaviour, the company said.
Storm's partner Anshu Sharma, who now gets a board seat on Blueshift, said the company has built the marketing platform by leveraging the very latest innovations in big data and machine learning and called it the "future of marketing automation".
