Eugenie Bouchard has become used to close scrutiny as she has risen through the ranks but was dumbfounded when a courtside interviewer demanded "give us a twirl" at the Australian Open.
Most on-court interviews deal with the match and form before getting into some lighter questions, but with Bouchard it was more about what she was wearing.
"Can you give us a twirl and tell us about your outfit?" asked Channel Seven's male on-court interviewer after her second round clash late Wednesday.
Earlier, Serena Williams had unveiled a new backless playing dress which she said was designed to send a message about female empowerment.
She too had been asked to do a twirl, and reluctantly obliged.
"A twirl?" replied Bouchard, a 20-year-old Wimbledon runner-up, to which the interviewer responded, "A twirl, a pirouette, here we go."
Bouchard did as requested but later in her post-match media conference said it had been "very unexpected".
"I mean, yeah, I don't know. An old guy asking you to twirl, it was funny," she said.
Tennis fans on social media users were not impressed either.
One Twitter user asked: "Would men be asked this question?" while another said: "Wish she'd hit him w/ her racket."
The issue also generated dozens of comments among online editions of Australian newspapers, although not everyone saw it as a problem.
"So you have missed the last 3-4 years where they've asked blokes - Nadal in particular - about his fashion choices, right?," said one comment.
"Geez, is this really the biggest problem we have right now, flattering a pretty girl about her appearance?"
During an-court interview at last year's Australian Open, Bouchard was asked who her ideal date would be, to which she replied fellow Canadian Justin Bieber.
