Pitching for building consensus to deal with terrorism, climate change and other key issues, leaders of 25 media organisations from BRICS countries today pledged to follow the latest trends in information disseminationto cope up with fast paced developments in new media.
Media organisations from the five BRICS countries, Brazil, Russia, India, China and South Africa came out with a declaration at the end of the first BRICS media summit agreeing to promote pragmatic cooperation besides enhancing communication and mutual trust among them.
The media representatives exchanged views on how to propel traditional and new media's complementary and integrated development to meet the challenges posed by internet and digital technology.
Earlier, during the deliberations they made a strong pitch for reaching consensus to deal with issues like terrorism and climate change as well as rapid technological changes.
They also stressed that innovation is the only way for traditional media to survive in this digital age with the dissemination of information becoming mobile, intelligent, personal, complemented with the popularity of internet and APPs.
The summit, with the theme"Innovation, Development, Cooperation and Trust", was organised by China's state-run Xinhua news agency in association with Brazil Communication Company, Russia Today International Information Agency, The Hindu Group and South Africa's Independent Media.
Liu Qibao, head of the Publicity Department of the Communist Party of China Central Committee, in his address stressed that there was urgent need for closer cooperation among BRICS media organisations to help deal with combating terrorism, climate change and other challenges.
Better coordination is needed in eliminating poverty and hunger, he toldmedia representatives from India, Brazil, China, Russia and South Africa.
Mutual trust and cooperation is required in the media sector while keeping the bigger picture of state to state relations, he said.
Liu said traditional media, which is confronting numerous challenges, can open to new models to face the growing competition from the new media.
The Chinese government is willing to strengthen coordination and collaboration with the four countries and inject new life into the BRICS mechanism, he said.
The media of BRICS countries should promote peaceful development and cooperation, he said.
In his address, Chinese Vice Foreign Minister Zhang Yesui
stressed that BRICS countries are protectors of current international system, constructors of international peace and promoters of a new type of international relations.
Media cooperation not only adds new vitality into the BRICS cooperation, but helps enhance understanding among the bloc's population of over 3 billion, Zhang said, pledging continued support from his ministry.
Xinhua President Cai Mingzhao asked BRICS media organisations to deepen cooperation and seek development through innovation.
"It is advisable for BRICS media to carry out exchanges, learn from each other, become partners and lay a solid foundation for BRICS cooperation among the public," he said.
