"Buildon Gypsum" plaster, manufacturer and importer of gypsum plaster, today announced its foray into the Tamil Nadu market with the appointment of Signature Lifestyles as its distributor in the region.
The Buildon Gypsum would be an alternative product to tackle the prevailing sand crisis in the state as it could be used for "interior plastering works", Signature Lifestyles Ltd Director, Nirmal K Dhiran said.
Buildon Gypsum has been imported from Iran and Signature Lifestyle will be distributing it in the Tamil Nadu region, he told reporters here.
"This Buildon Gypsum contains 96 per cent calcium sulphate and it can be readily used for interior plastering works. We will be gradually appointing dealers in Tamil Nadu", he said.
"The use of gypsum is already in practice among builders in North and Western regions. We are launching this product after having tested the product for four months with Larsen and Toubro", he said.
As part of promoting the product, the company has lined up series of sales and promotion activities across Tamil Nadu, he added.
