Business Standard

Candyskin Launches India's First Women's Anti-Bacterial Panty

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Press Trust of India MUMBAI

/ -- Candyskin, a two year young, new age premium and fashion lingerie brand, has recently launched a complete new range of functional lingerie. After the success of their first functional product, i.e. the Sweat Absorbent Bras with Cool-Feel Mesh in 20 colours and prints, the product team headed by their founder Richa Kalra, went in to R&D mode again with the drive to launch functional products every quarter.

(Logo: https://mma.prnewswire.com/media/598602/Candyskin_Logo.jpg )

This season, Candyskin has launched India's first women's Anti-Bacterial panty. This range of colourful mid rise panties are made with super fine cotton and elastane lined with the special patened N9 Silver Wash. The patented N9 Silver Wash protects the V zone against a wide range of bacterial and fungal infections keeping the V zone hygienic, comfortable and fresh all day, everyday.

 

Richa Kalra explains how this product came in to being: "Since we launched our Sweat Absorbent Bras, we had spoken to many of our customers, asking for feedback on these bras. If they have helped them fight against under boob sweat and humid weather. We heard some interesting stories from our customers, which motivated my team and I to keep working on more such products. Having various discussions with our customers, we realised the V zone protection is a big gap in the lingerie market and there is surely a need for it. We have seen many products being launched for the cleaning and care of the V zone, however there is no underwear (which we wear everyday, for a minimum of 15 to 20 hours daily) that works on the V zone protection. That's when we went back to the drawing board and started searching for fabrics, materials, substances that work best with our body and skin protection to design our Anti-Bacterial Panties."

Having heard Richa's story of Candyskin's functional range, all customers are really looking forward to the Anti-Bacterial panty packs and also what are the next products that Candyskin will launch.

About the Product:

The Anti-Bacterial Mid Rise panties are available in a pack of 3 in a total of 12 colours and 4 sizes @ Rs. 599/- only. You can buy these packs directly from http://www.Candyskin.com and #FeelFresh and #FeelDelicious all day everyday #BecauseWeCare.

About Candyskin:

For women, by women, Candyskin is a two year young intimate apparel brand creating attractive, comfortable, great fitting styles with an x-factor at affordable prices of international quality. We stand for luxury and comfort at its finest. With Candyskin, feel delicious every moment.

Log on to http://www.candyskin.com and order your candylicious lingerie and you can even share your suggestions and feedback on marketing@candyskin.com to help solve your lingerie problem.

Disclaimer: No Business Standard Journalist was involved in creation of this content

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First Published: Dec 21 2018 | 2:15 PM IST

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