Hyundai Motor India Friday said it would launch subscription model initially in six cities across the country as part of its partnership with self-drive car-sharing firm Revv.
Hyundai Subscription aims to provide an opportunity to the customers to experience Hyundai product portfolio, with hassle-free ownership, flexibility and limited commitment through subscription-based ownership model.
The pilot project of the initiative covering six cities -- Delhi-NCR, Mumbai, Kolkata, Pune, Bengaluru and Hyderabad -- will commence from this month itself.
"This strategic alliance will provide a unique opportunity for today's millennial customers to experience Hyundai's diverse product offerings that blend with their personality," Hyundai Motor India Senior Director (Sales & Marketing) S J Ha said in a statement.
With the company's deep understanding of Indian consumers and progressive tech-driven mobility solutions, Hyundai aims to forge a new market for the new-age Indians, he added.
Hyundai had joined hands with Revv last year.
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The shared mobility space is evolving at an exponential rate, from USD 900 million in 2016 to USD 1.5 billion in 2018, it is projected to expand to USD 2 billion by 2020.
India's 15,000 car-sharing vehicles are expected to grow to 50,000 by 2020, and 150,000 by 2022.
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