TV presenter Cat Deeley and her husband Patrick Kielty are supporting Unicef's #HappyBlueYear campaign.
The new campaign aims to drive donations to the charity's winter appeal which focuses on the children whose lives have been affected by the ongoing conflict in Syria, reported Femalefirst.
Unicef is encouraging the public to show their support for the campaign by taking part in their #HappyBlueYear video challenge by visiting the Unicef website or downloading the Happy Blue Year app.
People can then record a video of themselves singing along to Unicef's catchy tune with the specially created blue mouth.
Unicef UK Ambassador Cat - who is pregnant with her first child - said: "I love seeing in the New Year with my friends and family, watching the clock tick down to midnight and making our resolutions for the year ahead.
"This year I'm making a special resolution with Unicef to help children affected by the conflict in Syria. For too many children the New Year will sadly mean another year of conflict and fear. But together we can help make a difference and keep more Syrian children safe in 2016.
