Nepal's CG Corp Global, makers of the popular Wai Wai noodles, today said it plans to have 500 outlets of its quick service restaurant (QSR) Wai Wai City Noodle Bar in India by 2020-end.
The company at present has 30 outlets operational in the country.
"CG Corp Global is expecting a revenue of Rs 1,000 crore from Wai Wai City by the end of 2025," Wai Wai City managing director Varun Chaudhary told PTI.
"We are confident with the team we have, we will be able to really move this into the largest Asian noodle brand, which will go global," he added.
The firm will be investing Rs 250 crore in total for the expansion, and has already invested Rs 50 crore so far, according to Chaudhary.
The QSR chain, which is taking the franchisee route and has 27 master franchisees, will have outlets coming up at airports, railway stations, metro stations, among others.
Wai Wai is present in 35 countries and plans to take the QSR concept in some of these existing markets.
"We definitely are looking at the Middle East, the US and Europe. We have our plants coming up in Bangladesh, Egypt, Serbia. Our global expansion will really start taking once our India operations stabilises," said Chaudhary.
He added that the QSR business would complement its FMCG business, where Wai Wai noodles does a business of Rs 600 crore, and has a market share of 27 per cent in the estimated Rs 2,400 crore instant noodle market.
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