The cleanliness campaign launched by Prime Minister Narendra Modi should become a mass movement with participation of all sections of society, BJP president Amit Shah said here today.
"All political parties, social and religious organisations need to participate in this initiative," Shah said after participating in a cleanliness drive outside Khar railway station in suburban Mumbai.
BJP General Secretary Rajiv Pratap Rudy launched the cleanliness campaign by symbolically sweeping a pavement outside state BJP office here.
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Going by public response and enthusiasm, this campaign is sure to make India a better and cleaner place, he said.