Business Standard

Colombian advertising company pitches morbid solution for hospital bed and coffin shortages

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AP Bogota (Colombia)

A Colombian advertising company is pitching a novel if morbid solution to shortages of hospital beds and coffins during the coronavirus pandemic: combine them.

ABC Displays has created a cardboard bed with metal railings that designers say can double as a casket if a patient dies.

Company manager Rodolfo Gmez said he was inspired to find a way to help after watching events unfold recently in nearby Ecuador.

Families in the coastal city of Guayaquil waited with dead loved ones in their homes for days last month as COVID-19 cases surged.

Many could not find or were unable to afford a wood coffin, using donated cardboard ones instead.

 

Gmez said he plans to donate 10 of his new beds to Colombia's Amazonas department, where resources are in short supply. So far there is no indication whether the beds will be put to use and no orders have been placed.

Disclaimer: No Business Standard Journalist was involved in creation of this content

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First Published: May 09 2020 | 3:11 PM IST

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