Consumers engage with retailers on Facebook more than they do on the retailer websites, a survey conducted by IT services major Infosys in the US said.
The report, Rethinking Retail, said that nine in ten consumers say how much they spend is impacted by their social media engagement with a brand.
The study also revealed that how retailers are struggling to create the kind of consistent and personalised experience online and in stores that drives increased sales.
The survey found that women are twice as likely as men to be influenced by Pinterest and YouTube influences twice as many men as women. The report covered interviews with 1,000 consumers and 50 retailers across the US.
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Tradus's location based e-commerce app a hit on Apple Appstore * Online marketplace Tradus today said its latest iPhone app has been featured on Apple Appstore as the 'Best New App' within a week of its launch.
The app brings out features of location based e-commerce and is fully compatible with iOS 6 and 7, Tradus said in a release.
With this app, users can now access shops and catalogue listed on Tradus from local offline markets of their respective cities, it added.
Further, the iPhone app has also climbed to the number one spot in business category on Apple AppStore.
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Fashionandyou celebrates its fourth anniversary with offers * e-Commerce firm Fashionandyou.Com today said it is celebrating its fourth anniversary from January 13th-19th and offering customers exclusive offers.
The top shopper will walk away with a Sony home theatre absolutely free. There are seven home theatres to be won overall, it said in a release.
The website also has gifts for other top shop-a-holics. By becoming the top shopper of the week, patrons can win a stunning Emporio Armani watch for men worth Rs 24,995 or an Armani watch for women worth Rs 29,995, it added.
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Muthoot Finance MD presented CA Business Leader Award * George Alexander Muthoot, Managing Director of Muthoot Finance Ltd, which is claimed to be the country's largest gold loan firm, has been awarded the CA business Leader award under Financial Services category by Institute of Chartered Accountants of India.
The award was conferred on him for his hardwork, dedication to the profession and continued efforts to maintain high standard in professional and personal engagements, a press release here said.
The award was presented by Subodh K Agarwal, President, Institute of Chartered Accountants of India during the 7th edition of ICAI award ceremony held at Delhi.
