Israel is using its world-leading expertise in cyber security to take on the growing threat of the global pro-Palestinian movement to boycott Israel.
The Israeli government recently allotted nearly USD 26 million in this year's budget to combat what it sees as worldwide efforts to "delegitimize" the Jewish state's right to exist.
Some of the funds are earmarked for Israeli tech companies, many of them headed by former military intelligence officers, for digital initiatives aimed at gathering intelligence on activist groups and countering their efforts.
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"I want to create a community of fighters," said Sima Vaknin-Gil, the director general of Israel's Ministry for Strategic Affairs and Public Diplomacy, to Israeli tech developers at a forum last month dedicated to the topic.
Initiatives are largely being kept covert. Participants at the invite-only forum, held on the sidelines of a cyber technology conference, repeatedly stood up to remind people that journalists were in the room.
Among the government officials involved in the efforts are some of Israel's top secret-keepers, including Sima Shine, a former top official in the Mossad spy agency, and Vaknin-Gil, who recently retired as the chief military censor responsible for gag orders on state secrets.
Israel has established itself as a world leader in cyber technology innovation, fueled by graduates of prestigious and secretive military and security intelligence units.
These units are widely thought to be behind some of the world's most advanced cyber-attacks, including the Stuxnet virus that attacked Iran's nuclear energy equipment last decade.
Each year, these units churn out a talent pool of Israelis who translate their skills to the corporate world. Now Israel is looking to harness their technological prowess for the fight to protect Israel's international image.
Vaknin-Gil said her ministry is encouraging initiatives to expose the funding and curb the activities of anti-Israel activists, as well as campaigns to "flood the Internet" with content that puts a positive face on Israel.
She said some of these actions will not be publicly identified with the government, but that the ministry will not fund unethical or illegal digital initiatives.
Established about 10 years ago, the pro-Palestinian "BDS" campaign is a coalition of organisations that advocate boycotts, divestment and sanctions against Israel. Inspired by the anti-apartheid movement, BDS organisers say they are using nonviolent means to promote the Palestinian struggle for independence.
The movement has grown into a global network of thousands of volunteers, from campus activists to church groups to liberal Jews disillusioned by Israeli policies. They lobby corporations, artists and academic institutions to sever ties with Israel.