In a bid to boost production and market for Kolhapuri chappals (sandals), the Maharashtra State Khadi and Village Industries Board has organised a day-long meet between industry representatives and artisans from the district.
The meet will be held on May 5 in Kolhapur.
"The state government wants to revive local businesses and we are starting with Kolhapuri chappals," Maharashtra State Khadi and Village Industries Board, chairman, Vishal Chordia told reporters yesterday.
"For the first time such an initiative is being undertaken where industry representatives will meet with the artisans.
"The Kolhapur-based artisans will come to know the demands, expectations and taste of customers. They could tweak the traditional design of Kolhapuri chappal and foray into the market," Chordia said.
Kolhapuri chappal is a peculiar type of leather sandal with traditional designs. Few decades back, it was in demand prompting artisans to pass on the business to their next generations.
But in the recent time, the demand is slowing down and artisans are reluctant to make more investment and carry out aggressive marketing for promotion of these chappals.
Chordia, who took the charge of the Board six months ago, said, "Today, the average age of artisans involved in making and business of Kolhapuri chappal is 50 years. It clearly means, young generation does not see any potential in this business.
"At the same time, we feel that there is a market for this footwear and it should be explored. State is playing a role of catalyst here."
Former vice-president of Bata footwear company Kiran Joshi and Harshvardhan Patwardhan, who runs a footwear company will be interacting with artisans, he said.
There are 120 industries in Maharashtra that are linked with this Board and we will continue to support them in the form of technical guidance and workshops, he said.
Asked about any impact on the leather availability due to the union government's ban on cow slaughter, Chordia said, "There is no impact as the leather industry is still thriving. It is the artisans who do not have any exposure to current market trends; hence the demand is lowering."
The Board has already received Rs 3 crore for honey development project, where the natural honey collectors from western ghats are going to be trained, he said.
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