The deadline for submission of logo design for public broadcaster Doordarshan has been extended by a week to August 20, Prasar Bharati CEO Shashi Shekhar Vempati said today.
Doordarshan (DD), using the current logo since 1959, had floated a logo design contest, the winner of which would get a cash prize of Rs 1 lakh.
"Deadline for a new logo for Doordarshan was extended till the 20th of August in response to many requests," Vempati said in a tweet.
The last date for submitting the logo design was August 13.
With the new logo, the broadcaster seeks to connect aggressively with the youth while preserving the "nostalgia" associated with the DD brand.
Prasar Bharati runs Doordarshan which broadcasts 23 TV channels across the country and All India Radio (AIR).
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