Come October, the city will be host to a contemporary urban mela that will bring together food, art, fashion, magic, health and a lot more to render a complete "family experience."
The 2nd edition of '10 Heads Festival', organised by Trifecta Entertainment, is scheduled to be held from October 21 - 23 at Nehru Park here.
It aims to curate interactive experiences across ten key interest areas ranging from music and entertainment, food and drinks, fashion and beauty, art and culture, magic and a kids zone.
"We noticed that almost all festivals have the same format and are largely youth-oriented. We felt there was a need to come up with something more inclusive.
"10 heads is a celebration of multidimensional cultural experience where the stress is on reviving India's great tradition of the family outing," says Anshuman Ghulati, CEO and co-founder of Trifecta Entertainment.
Playing on the mythological demon king Ravana's 10 heads, Ghulati describes each head of the festival as essentially "an experience."
Each experience is headed by a leading individual in the field who will unite at the festival to offer something for everybody - from children and college students to grandparents.
"We have identified and got on board the right curators for each of our ten heads, who will then come together to enhance the experience at the festival," says Ghulati.
The organisers have done away with few heads from the last edition and have created a more inclusive list of experiences which will include 'Foodistaan', 'Toddyfest', 'Band Baaja and Bass', 'Great Indian Bazaar', 'Artistaan', 'Jaadunagri', 'Baccha Party', 'Healthyrama', 'Puppetfest' and 'Touristaan'.
Ghulati says that like any other 'mela' food will certainly hold the festival together, but it is a "high entertainment quotient" that they are looking to offer.
One of the new additions is the head on 'state focussed tourism' which will showcase tourist attractions from the southern state of Telangana. Visitors will have a chance to view the state's art and craft and relish its cuisine.
The Great Indian Bazaar will have popular boutique brands showcasing their ranges of beauty, fashion and lifestyle, along with a 'Mystic Corner' that will feature tarot-card readers, numerology experts and astrologists.
A Festival of Magic, Illusion and Mentalism will see marquee and street performances besides holding teach-a-trick workshops for children.
The gala event will also have a zone dedicated to children that will feature games and everything else that can "tug at the heart strings of the young," Gulati says.
Street food from across the country as well as handpicked restaurants at nominal prices, a fashionable flea market, mixed martial arts, yoga and fitness studios, contemporary art and craft will be among other highlights.
Disclaimer: No Business Standard Journalist was involved in creation of this content
